steffan ziegler ([info]saint_monkey) wrote,
@ 2008-07-14 18:39:00
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For the first time ever, Belgians buy Budweiser. Oddly, they bought ALL of it.
http://news.bbc.co.uk/2/hi/business/7504643.stm

Belgian beer giant Inbev is buying out America's biggest brewer, Anheuser-Busch. They say that the move won't close any breweries in the US and that Budweiser, the most popular beer made by Busch, will not be effected by the change.

I for one think that this is an outrage. Inbev must reconsider! I mean, have you ever tasted a Budweiser? It's a full frontal assault on the very concept of beer. It tastes terrible, and it has no alcohol content. It makes pbr taste like champagne by comparison. I've always thought that Bud's unoffical slogan was "If you want a beer real bad, we've got a real bad beer."

The news here played it for all it was worth. They headed out at noon to find the hardened Bud junkies in the local dives to give the obligatory anti-merger soundbyte.

Outrage over this, makes no sense. The Belgians buying your beer is like the Japanese buying your sushi, or the Russians buying your vodka, or the Canadians buying your ... whatever they make really well in Canada.

Oh yeah, in other less important news, Bush signed an executive order reversing his father's executive order banning any new off-shore drilling in US territorial waters, and the New Yorker got all Fox News on Barack Obama for some strange reason.



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[info]xforge
2008-07-15 02:34 am UTC (link)
No joke, it's like... a Belgian interest bought... Budweiser??

Note they said they wouldn't touch Budweiser, but they din' say they weren't gonna do something to... ::shudder:: Natural Light. Or Busch. Oo, maybe they'll bring back Busch Bavarian!! (snerk)

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[info]scodiddly
2008-07-15 11:20 pm UTC (link)
Well, what if some huge Canadian conglomerate bought a huge US bacon processor? Would you want to have most of our bacon supply suddenly change from the regular kind to Canadian bacon (aka "back bacon")?

I'm not so worried, though. American beer really can't get any worse than it already is, though Budweiser is among the better standard domestic beers.

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[info]saint_monkey
2008-07-15 11:24 pm UTC (link)
I think that anything the Belgians do to our beer would be an improvement. The Belgians *really* know their beer. For example, Inbev has been around, in one form or another, for seven centuries. You can't make beer for seven hundred frikken years and not learn a thing or two about it.

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[info]scodiddly
2008-07-16 01:15 am UTC (link)
Budweiser used to make good beer as well, but marketing is marketing, and business is business. I definitely agree as to Belgian beer, being a homebrewer, but if you get a chance to try a real "classic American pilsner" you should give it a try. New Glarus (Wisconsin microbrewer) "Spotted Cow" is a great example, as is the newly reformed Siebens brewing in Chicago.

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